[Marketing Sportif, Sponsoring et Stratégies de Communication par le Sport]
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The US Network NBC is facing a huge crisis. The viewers critize them for their coverage of the London 2012 Olympic...
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An amazing news came up last night. Mancherster United, finalist of the last Champion's League (lost against Barcelona),...
En savoir plus![[Figure of la.S.M.S.] : Mutua Madrilena is back on Alonso's Formula 1](https://image.over-blog.com/2tMRWu-HFhlSsbOU7_r96JVDXWw=/630x400/smart/filters:no_upscale()/idata%2F0364101%2F%2FF1-Renault-2008.jpg)
Motorsports are very typical. Usually, in most of sports, teams investigat to get sponsors. But in the sportbusiness...
En savoir plus![[Figure of la.S.M.S.] : how much to be Top Sponsor of the Olympic Games ?](https://assets.over-blog.com/t/cedistic/camera.png)
2008 is a Olympic year. As for all Olympic Games, international and local brands want to be a part of them. How...
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British Airways secured a sponsorship deal with the organization commitee of the Olympic Games of London, in 2012....
En savoir plus![[the Figure of la.S.M.S.] : Super Bowl, the Super Cash Machine !](https://image.over-blog.com/1fOaeXdBXCXupRuDB2PObEq1Lvc=/630x400/smart/filters:no_upscale()/idata%2F0364101%2F%2Fsuperbowl08.jpg)
The US Super Bowl attracted over 97.5 million of viewers last Sunday night (around 450.000 in France). This is...
En savoir plus![[the Figure of la.S.M.S.] : Manchester United, the cash machine.](https://image.over-blog.com/OoM1oGMjsdGFfrILO1zHUkqUcOY=/630x400/smart/filters:no_upscale()/idata%2F0364101%2F%2Fmaillot_manutd.jpg)
The Financial Times reported that the football club, Manchester United, had reached a new record in 2007. If the...
En savoir plus![[Figure of la.S.M.S] : Noah brings Le Coq Sportif back to the States.](https://image.over-blog.com/2I8t8ritjcQlM_PVLl9g3YNY-zg=/630x400/smart/filters:no_upscale()/idata%2F0364101%2F%2Flecoqsportif-LOGO-100p.jpg){kind=logo}
la.S.M.S. / Sport+Marketing=Sportbusiness had announced through a S.M.S. Express (right hand side of the page)...
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