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[Marketing Sportif, Sponsoring et Stratégies de Communication par le Sport]

la.S.M.S. | la.Semaine.du.Marketing.Sportif.

[Marketing Sportif, Sponsoring et Stratégies de Communication par le Sport]

NBC-Gate : US Network broadcasts the OG in delay

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The US Network NBC is facing a huge crisis. The viewers critize them for their coverage of the London 2012 Olympic Games, creating a global negative buzz online. The Americans are following the OG early in the morning and in the afternoon, because of...

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Manchester United signed an innovative and important sponsorship deal.

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An amazing news came up last night. Mancherster United, finalist of the last Champion's League (lost against Barcelona), signed a important and innovative partnership confirming its commercial superpower in the football (soccer) business. DHL , the global...

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[Figure of la.S.M.S.] : Mutua Madrilena is back on Alonso's Formula 1

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Motorsports are very typical. Usually, in most of sports, teams investigat to get sponsors. But in the sportbusiness of motorsports, pilots often deal partnerships contracts with brands. Once again, Alonso finds a new partner to ride with him on the next...

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[Figure of la.S.M.S.] : how much to be Top Sponsor of the Olympic Games ?

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2008 is a Olympic year. As for all Olympic Games, international and local brands want to be a part of them. How much to be an official sponsor of Beijing 2008 ? 100.000.000 The French magasine Stratégies reports that advertisers pay between 80 and 100M$...

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[Figure of la.S.M.S.] : New sponsor for London 2012

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British Airways secured a sponsorship deal with the organization commitee of the Olympic Games of London, in 2012. 53.600.000 More than an event partner, the airlines company will be the official transporter of the British Team of the 2008 Beijing OG,...

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[the Figure of la.S.M.S.] : Super Bowl, the Super Cash Machine !

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The US Super Bowl attracted over 97.5 million of viewers last Sunday night (around 450.000 in France). This is the second most watched TV program in the US history ! Let's focus on this amazing event. 97.500.000 The US Football Final is one of the most...

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[the Figure of la.S.M.S.] : Manchester United, the cash machine.

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The Financial Times reported that the football club, Manchester United, had reached a new record in 2007. If the English club is still on the top of the European football, it is also a major sportbusiness company. 328.500.000 The turnover of the Red Devils...

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[Figure of la.S.M.S] : Noah brings Le Coq Sportif back to the States.

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la.S.M.S. / Sport+Marketing=Sportbusiness had announced through a S.M.S. Express (right hand side of the page) few weeks ago, the partnership agreed by ex tennis player Yannick Noah's son, Jooks a.k.a. Joakim, and the French sportswear brand Le Coq Sportif....

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