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[Marketing Sportif, Sponsoring et Stratégies de Communication par le Sport]

la.S.M.S. | la.Semaine.du.Marketing.Sportif.

[Marketing Sportif, Sponsoring et Stratégies de Communication par le Sport]

[the Figure of la.S.M.S.] : Manchester United, the cash machine.

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The Financial Times reported that the football club, Manchester United, had reached a new record in 2007. If the English club is still on the top of the European football, it is also a major sportbusiness company.

 
328.500.000
 
undefinedThe turnover of the Red Devils (from June 2006 and June 2007) is £ 245 millions (328.5M€). In one year, the club had increased its turnover by 21.2% ! During the last season, Man Utd won the Premiership title and developed its brand on the Asian and US markets. The most surprising is that this figure does not include the merchandising but only the sponsorship deal with Nike and the club TV channel income. Man Utd said it has over 300 millions of fans all over the world.

Only the Spanish club Real Madrid had a higher turnover through Europe with 350M€. In England, Arsenal and Chelsea, both from London, generated about 270M€.
 


 
*Source : L'Expansion.
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