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[Marketing Sportif, Sponsoring et Stratégies de Communication par le Sport]

la.S.M.S. | la.Semaine.du.Marketing.Sportif.

[Marketing Sportif, Sponsoring et Stratégies de Communication par le Sport]

[the Figure of la.S.M.S.] : Super Bowl, the Super Cash Machine !

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The US Super Bowl attracted over 97.5 million of viewers last Sunday night (around 450.000 in France). This is the second most watched TV program in the US history ! Let's focus on this amazing event.
 
 

97.500.000
 
 
superbowl08.jpgThe US Football Final is one of the most popular event of the country. It is not only a sport event. This is just a National event such as the Football/Soccer World Cup for the rest of the world or the Olympic Games. A huge ceremony watched by all members of the family. Aired on Fox, the Superbowl - won by the New York Giants - reached a peak of over 107 millions of Americans ! This audience enters the history of US television .
 
 

2.700.000
 
 
In terms of revenues, the 30s spot cost 2.7M$ (2M€) ! This is probably one of the most expensive in the world. Fox has aired 63 spots. According to Sportbusiness.com, Fox revenues would be 125M£ thanks to the Super Bowl 2008. 
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