The US Super Bowl attracted over 97.5 million of viewers last Sunday night (around 450.000 in France). This is the second most
watched TV program in the US history ! Let's focus on this amazing event.
The US Football Final is one of the most popular event of the country. It is not only a sport event. This is just a National event such as
the Football/Soccer World Cup for the rest of the world or the Olympic Games. A huge ceremony watched by all members of the family. Aired on Fox, the Superbowl - won by the New York Giants - reached a peak of over 107 millions of Americans ! This audience enters the history of US television
In terms of revenues, the 30s spot cost 2.7M$ (2M€) ! This is probably one of the most expensive in the world. Fox has
aired 63 spots. According to Sportbusiness.com, Fox revenues would be 125M£ thanks to the Super Bowl 2008.