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[Marketing Sportif, Sponsoring et Stratégies de Communication par le Sport]

la.S.M.S. | la.Semaine.du.Marketing.Sportif.

[Marketing Sportif, Sponsoring et Stratégies de Communication par le Sport]

[Figure of la.S.M.S.] : New sponsor for London 2012

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British Airways secured a sponsorship deal with the organization commitee of the Olympic Games of London, in 2012.


53.600.000

 
More than an event partner, the airlines company will be the official transporter of the British Team of the 2008 Beijing OG, this summer and of the 2010 winter OG, held in Vancouver. The brand became the 4th biggest sponsor of the London OG, after Adidas, Lloyds TSB (bank) and EDF (French energy company).
 


4 opportunities left : Do not hesitate. A telecommunication provider (Vodafone ? Orange ?) and a car manufacturer can still associate their brand with the great values of the first world sports event, the Olympic Games.
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