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[Marketing Sportif, Sponsoring et Stratégies de Communication par le Sport]

la.S.M.S. | la.Semaine.du.Marketing.Sportif.

[Marketing Sportif, Sponsoring et Stratégies de Communication par le Sport]

[Figure of la.S.M.S.] : how much to be Top Sponsor of the Olympic Games ?

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2008 is a Olympic year. As for all Olympic Games, international and local brands want to be a part of them. How much to be an official sponsor of Beijing 2008 ?


100.000.000


The French magasine Stratégies reports that advertisers pay between 80 and 100M$ to be top sponsor of the first world event. However, if they get a lots a advantages thanks to this partnership, they will not have the right to be around the stadiums to sell their products or to communicate on their brand ! 




*Source : Stratégies n°1489

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